I can't say that I've been much of a fan of the QR code. At first it was interesting because is was the latest technological ephemera and I had a new smartphone, but a year and a half later I don't do the QR code. Actually, I've only used one 2-3 times ever. Museums have started using them (see earlier
post), but they are always slow to implement new technology, and I doubt many people actually use them at the museum. In fact less than 5% of the US public has even interacted with a QR code. And now infected QR codes are emerging that can lead to identity theft or hidden SMS texting charges.
Now there is a more visual replacement for the QR code called Mobile Visual Search (MVS). This technology allows the user to take a picture of a product or log and you will receive information on that image within seconds. With MVS you are connecting with an image instead of a strange blob of code, its more human and less abstract. Also, MVS is more secure than the QR code and limits your risk of downloading a trojan or virus because you are looking at an actual image and not an imbedded code field.
Source
Mashable
