Gizmodo had to say
"What this means for you is that data from the things you search for, the emails you send, the places you look up on Google Maps, the videos you watch in YouTube, the discussions you have on Google+ will all be collected in one place. It seems like it will particularly affect Android users, whose real-time location (if they are Latitude users), Google Wallet data and much more will be up for grabs." Oh and Blogger (they forgot).
Here comes a targeted ad for that (insert embarrassing ailment) you have.