Now If You Buy a Marvel Comic You also get a Digital Copy

Marvel comic books cost $4.00 each.  This has caused many comic readers to complain.  So last year if you bought an Avenging Spiderman you also got a code to download the digital version.  It was so popular that now every title comes with the code.
Wow! I like this idea.  It's what every publishing house should be doing for every book.  It's similar to what academic journal publishers used to do, but now you have give a chunk of gold the size of a car to get an arrangement like that from them.
Source Gizmodo